First Street
Brand Identity, Digital Design
Branding, content, design and development for First Street Foundation, an NYC 501(c)(3) tech nonprofit that quantifies and communicates the impacts of climate risks. First Street’s data is used by leading experts across many industries, government agencies and everyday Americans. The concept behind the visual identity system was born from their proprietary risk scoring system, Risk Factor, and the individual data points which power it. Paired with clean typography and a warm color palette, their data shines and speaks to their expertise in climate science.
