Funny Water

            Brand Identity, Packaging

Funny Water is a newly launched alcoholic, flat water. In collaborating with Max Amato we lead the brand identity and packaging design for the company. Our solution was to contrast the name "Funny" with a self-depricating, dry tone of voice that is purposefully not funny.  When developing the logo, we created a droplet character "Drip" who never smiles, its facial expression as flat as the beverage itself.

Direction: Brendan McAuliffe & Max Amato
Renderings: Max Amato