NEW YORK CITY ©2025
CREATIVE DIRECTION, DESIGN
NEW YORK CITY ©2025
CREATIVE DIRECTION, DESIGN
NEW YORK CITY ©2025
CREATIVE DIRECTION, DESIGN
FUNNY WATER
BRAND IDENTITY, PACKAGING
FUNNY WATER
BRAND IDENTITY, PACKAGING
Funny Water is a newly launched alcoholic, flat water. In collaborating with Max Amato we lead the brand identity and packaging design for the company. Our solution was to contrast the name "Funny" with a self-depricating, dry tone of voice that is purposefully not funny. When developing the logo, we created a droplet character "Drip" who never smiles, its facial expression as flat as the beverage itself.
Funny Water is a newly launched alcoholic, flat water. In collaborating with Max Amato we lead the brand identity and packaging design for the company. Our solution was to contrast the name "Funny" with a self-depricating, dry tone of voice that is purposefully not funny. When developing the logo, we created a droplet character "Drip" who never smiles, its facial expression as flat as the beverage itself.
RENDERINGS: MAX AMATO
RENDERINGS: MAX AMATO
