Partners Coffee
Brand Identity, Packaging
Partners Coffee
Brand Identity, Packaging
Toby’s Estate originated from an Australian coffee purveyor 8 years ago. Toby’s Estate had always operated independently of their larger Australian parent company but looking towards expansion they decided to reinvent the brand. Love and War was tasked with a complete rebrand including naming and packaging. The new brand, Partners, evokes heritage coffee companies and the classic energy, optimism and simplicity of mid-century New York coffee counters but in a bold, colorful way that feels fresh and contemporary.
Toby’s Estate originated from an Australian coffee purveyor 8 years ago. Toby’s Estate had always operated independently of their larger Australian parent company but looking towards expansion they decided to reinvent the brand. Love and War was tasked with a complete rebrand including naming and packaging. The new brand, Partners, evokes heritage coffee companies and the classic energy, optimism and simplicity of mid-century New York coffee counters but in a bold, colorful way that feels fresh and contemporary.
